We are a team of e-commerce veterans, machine learning engineers, and product designers united by a belief that personalization should be accessible to every retailer, not just the Fortune 500.
Chief Executive Officer & Co-Founder
David has spent 12 years at the intersection of retail and technology, leading e-commerce personalization strategy for major UK and US brands. Prior to founding Madewithinter, he was VP of Digital Experience at a leading fashion retailer, where he oversaw the deployment of recommendation systems that drove a 28% lift in revenue per session. David is a frequent speaker at e-commerce conferences and the author of several widely read industry frameworks on behavioral commerce.
Chief Technology Officer & Co-Founder
Sofia leads Madewithinter's engineering and data science teams. She holds a PhD in Machine Learning from Stanford and spent six years building recommendation systems at a major consumer marketplace before co-founding Madewithinter. Sofia designed the company's core behavioral data pipeline and multi-model recommendation ensemble, which processes over 200 million behavioral events per day with sub-100ms latency across all active deployments.
VP of Product
Marcus brings a decade of product leadership experience in SaaS and e-commerce. Before joining Madewithinter, he was Senior Director of Product at a B2B commerce platform, where he launched a no-code merchandising toolkit used by over 800 enterprise retailers. At Madewithinter, Marcus owns the product roadmap and is responsible for translating retailer feedback into platform capabilities, with a particular focus on making AI-powered personalization intuitive for non-technical teams.
VP of Marketing
Natalie leads brand, content, and demand generation at Madewithinter. She has 10 years of experience in growth marketing for technology companies, having previously led marketing at two successful SaaS startups through their seed and growth stages. Natalie built Madewithinter's content marketing program from scratch, establishing the company as a thought leader in AI-driven retail personalization through research reports, webinars, and industry partnerships.
We are always looking for talented people who are passionate about retail, AI, and building products that genuinely help businesses grow. If you think you can contribute, we want to hear from you.