Building the future of personalized commerce with AI and behavioral intelligence.
Madewithinter was founded in 2023 with a clear conviction: that every shopper deserves a retail experience as unique as they are. The company was born out of frustration with the state of online retail — where the same homepage, the same product grid, and the same email blasts are sent to millions of different people with millions of different needs.
CEO David Mannheim spent over a decade working with major e-commerce brands, watching personalization initiatives fail not because of a lack of data, but because the tools to act on that data in real time simply did not exist. He founded Madewithinter to close that gap — building a platform that listens, learns, and responds to each shopper's intent at machine speed.
What started as a behavioral analytics engine quickly evolved into a full-stack personalization platform. Today, Madewithinter powers product recommendations, dynamic homepages, cart optimization, and triggered email campaigns for retailers across fashion, electronics, home goods, and beauty categories.
In 2025, the company raised a $5 million Seed Round led by Video Ventures — validation that the market is ready for AI-native personalization and that Madewithinter is uniquely positioned to deliver it.
Our mission is to make personalized shopping experiences accessible to every online retailer, from emerging DTC brands to global enterprises. We believe the best shopping experiences are built on genuine understanding — not demographic guesses or generic algorithms.
We build systems that genuinely understand shopper intent by reading behavioral signals — not just historical purchase data. Context matters. Timing matters. We capture both.
Personalization should not come at the cost of privacy. We engineer our platform around first-party data and transparent data practices, meeting GDPR, CCPA, and future privacy standards by design.
Enterprise-grade AI should not require a team of data scientists to operate. We obsess over developer experience and retailer workflows to make powerful personalization accessible to every team.
We hold ourselves accountable to the metrics that matter — revenue per visitor, conversion rate, customer lifetime value. Every feature we build is judged against its impact on retailer outcomes.
We are proud to be backed by investors who understand the transformative potential of AI in e-commerce and share our vision for the future of personalized retail.
Video Ventures
Lead investor — $5,000,000 Seed Round, 2025
Video Ventures is a technology-focused venture capital firm investing in the next generation of AI-native platforms that are transforming traditional industries. Their backing of Madewithinter reflects their conviction that behavioral AI will redefine how consumers discover and purchase products online.
Madewithinter is built by a team of e-commerce veterans, machine learning engineers, and product designers who have spent their careers at the intersection of retail and technology.