Cookies are small text files that are placed on your computer, tablet, smartphone, or other device when you visit a website. They are widely used to make websites function efficiently, to improve user experience, and to provide information to website operators. Cookies are stored by your web browser and are sent back to the originating website on each subsequent visit, or to any other website that recognises that cookie.
In addition to traditional cookies, we also use related technologies including:
Together, we refer to all of these as "cookies" throughout this policy for simplicity, unless the context requires otherwise.
Madewithinter uses cookies and similar technologies for a range of purposes, including:
These cookies are essential for the operation of our website and platform. Without these cookies, services you have requested — such as logging in to your account or accessing secure areas — cannot be provided. Because these cookies are strictly necessary, they do not require your consent under applicable law, though we still disclose them here for transparency. You can block these cookies by changing your browser settings, but this will affect how our website and platform function.
Functional cookies allow us to remember choices you make (such as your language preference, dashboard layout, or notification settings) and provide enhanced, personalised features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. These cookies are set on the basis of our legitimate interest or, where required, your consent.
We use analytics cookies to collect information about how visitors use our website — for instance, which pages are visited most often and whether users receive error messages. The data collected is aggregated and anonymised and does not identify individual users. We use this information to improve our website and Services. These cookies are set on the basis of your consent (where required) or our legitimate interest in improving our Services.
Marketing cookies are used to track visitors across websites. They are used to display advertisements that are relevant to you and aligned with your interests. They also help us to limit the number of times you see an advertisement, and measure the effectiveness of our marketing campaigns. These cookies are set by us or our advertising partners. They require your consent before being placed, which you can provide or withdraw through our cookie consent banner.
The following table provides details of the specific cookies set on our website and platform. This list is reviewed periodically and updated when our cookie usage changes.
| Cookie Name | Category | Purpose | Duration | First/Third Party |
|---|---|---|---|---|
inter_session |
Strictly Necessary | Maintains your authenticated login session on the Madewithinter dashboard. Invalidated on logout or expiry. | Session (expires on browser close or 24 hours of inactivity) | First Party |
inter_csrf |
Strictly Necessary | Cross-Site Request Forgery protection token. Ensures form submissions originate from authenticated sessions. | Session | First Party |
inter_consent |
Strictly Necessary | Stores your cookie consent preferences (accepted, declined, or specific category choices) to avoid repeatedly showing the consent banner. | 12 months | First Party |
inter_prefs |
Functional | Stores your platform preferences such as dashboard layout, default date range, preferred report views, and notification settings. | 6 months | First Party |
inter_lang |
Functional | Remembers your selected language and regional settings so you do not need to re-select on each visit. | 12 months | First Party |
inter_recs_cache |
Functional | Caches personalised recommendation results for returning visitors on merchant storefronts to reduce API latency. Stores a hashed visitor identifier and recent recommendation payload. | 7 days | First Party (set by SDK on merchant domains) |
inter_vid |
Analytics | Assigns an anonymous visitor identifier to distinguish unique users across sessions on merchant storefronts. Used to build behavioral profiles for personalization. Does not contain personally identifiable information. | 24 months | First Party (set by SDK on merchant domains) |
inter_seg |
Analytics | Stores the visitor's current audience segment assignment, used by the personalization engine to determine which recommendations and content variants to serve. | 30 days | First Party (set by SDK on merchant domains) |
inter_ab |
Analytics | Assigns the visitor to a specific A/B test variant, ensuring a consistent experience throughout the duration of an active experiment. | Duration of experiment (max 90 days) | First Party (set by SDK on merchant domains) |
_ga |
Analytics | Google Analytics cookie used to distinguish users. Helps us understand how visitors navigate our website and which content is most engaging. Data is aggregated and anonymised. | 2 years | Third Party (Google) |
_gid |
Analytics | Google Analytics cookie used to distinguish users for a single day. Supplements the _ga cookie for same-day analytics. | 24 hours | Third Party (Google) |
_gat_UA-XXXXXXX |
Analytics | Google Analytics cookie used to throttle the request rate, limiting the collection of data on high-traffic sites. | 1 minute | Third Party (Google) |
_hjSessionUser_* |
Analytics | Hotjar cookie that stores a unique User ID to track usage patterns, heatmaps, and session recordings on our website to improve user experience. Set on first visit; persists across sessions. | 12 months | Third Party (Hotjar) |
_hjSession_* |
Analytics | Hotjar session cookie that holds current session data. Used to determine whether to show the Hotjar widget or record the session. | 30 minutes | Third Party (Hotjar) |
_hjFirstSeen |
Analytics | Hotjar cookie that identifies whether this is the visitor's first session on the site. Used to determine the user's first visit. | Session | Third Party (Hotjar) |
hubspotutk |
Marketing | HubSpot cookie used to track a visitor's identity and associate their activity with our CRM. Used for lead tracking and personalised marketing follow-up based on website activity. | 13 months | Third Party (HubSpot) |
__hstc |
Marketing | HubSpot tracking cookie that contains a session identifier, the time the session started, the time the session ended, the number of visits, and the original referral source. | 13 months | Third Party (HubSpot) |
__hssc |
Marketing | HubSpot cookie that keeps track of session data to determine whether HubSpot should increment the session number and timestamp in the __hstc cookie. | 30 minutes | Third Party (HubSpot) |
__hssrc |
Marketing | HubSpot cookie used to determine whether the user has restarted their browser. If the cookie does not exist, HubSpot assumes it is a new session. | Session | Third Party (HubSpot) |
li_sugr |
Marketing | LinkedIn Insight Tag cookie used for browser identification for ad targeting and conversion tracking on LinkedIn advertising campaigns. | 90 days | Third Party (LinkedIn) |
bcookie |
Marketing | LinkedIn browser identifier cookie used to track behaviour and conversions from LinkedIn ad clicks. | 2 years | Third Party (LinkedIn) |
This cookie inventory reflects our current cookie usage as of the last updated date above. New cookies may be added, and existing cookies may be modified or removed as we update our platform and services. We will update this table to reflect such changes.
Some cookies on our website and platform are set by third-party services that we have integrated to help operate and improve our Services. These third parties have their own privacy and cookie policies, which govern their use of data collected through their cookies. We encourage you to review these policies:
We do not have control over third-party cookies set by these services and cannot guarantee their accuracy or completeness. The presence of third-party cookies is subject to change as these services update their technologies.
When you first visit our website, you will be presented with a cookie consent banner. This banner allows you to accept all cookies, decline non-essential cookies, or customise your preferences by category. You can update your preferences at any time by clicking the "Cookie Preferences" link in the footer of our website.
Your consent choices are stored in the inter_consent cookie for 12 months. After this period, you will be asked to review your preferences again. Withdrawing consent does not affect the lawfulness of any processing carried out before the withdrawal.
Most web browsers allow you to control cookies through their settings. You can typically set your browser to: refuse all cookies; accept only first-party cookies; alert you when a cookie is placed; or delete all existing cookies. Instructions for managing cookies in common browsers are available at:
Please note that browser-level cookie management may not align precisely with our consent categories. For the most reliable experience, we recommend using our in-platform Cookie Preferences tool in addition to browser-level controls.
In addition to the controls above, you can opt out of certain analytics and advertising cookies through industry opt-out programmes:
While you are free to disable or block cookies, doing so may affect the functionality and performance of our website and platform. The specific impacts depend on which category of cookies you disable:
inter_vid) will prevent the personalization engine from recognising you as a returning visitor, which means you will receive generic rather than personalised recommendations.We implement a consent management platform on our website in compliance with the UK Privacy and Electronic Communications Regulations (PECR), the UK GDPR, and the EU GDPR. Our consent mechanism is designed to meet the following standards:
Our inter.js SDK is deployed by merchant customers on their e-commerce storefronts to enable behavioral analytics and AI personalization. When you visit a storefront that uses our SDK, the following applies:
We may update this Cookie Policy from time to time to reflect changes in our use of cookies, changes in technology, or changes in applicable law. When we make changes, we will update the "Last updated" date at the top of this page. For material changes to how we use cookies or to which cookies we deploy, we will also reset existing consent records and re-display our cookie consent banner to collect fresh consent where required.
We encourage you to review this Cookie Policy periodically so you are always informed about our current cookie practices.
If you have questions about this Cookie Policy or our use of cookies, or if you wish to exercise your rights under applicable data protection law in connection with our cookie-related processing activities, please contact us:
Madewithinter Ltd — Privacy and CookiesFor broader data protection and privacy matters, please also refer to our Privacy Policy. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint.